![]() Most observers agree that the backing of top management is a huge first step. He made it clear that Shashi Batra, president of Victoria's Secrety Beauty, has a firm commitment to making sustainable packaging a priority. ![]() Moschitto's presentation was refreshingly candid because he articulated repeatedly that the VS perspective on sustainable packaging is that of an organization with a long way to go. To the extent possible, think more like the designer of a beverage bottle.If you can’t eliminate a label, reduce its size.If you direct-print the package, tint the PET, or decorate with a nonremovable label, you complicate a recycler’s ability to turn it into PCR.Where decoration is concerned, Moschitto suggests keeping a few key things in mind: “It’s largely a matter of grading our existing packaging based on how a recycler would react to it,” he told his audience. They don’t want heavy bottles that are tinted cobalt blue and are decorated with foil hot stamping.”įollowing their trip to a recycling center or two, Moschitto and his team came up with their own sustainable scorecard. They want clear soft drink bottles with easily removed labels. So they want packages with critical mass and high volume behind them. All they want to do at these places is make PCR. See more ideas about secret, perfume, victoria secret fragrances. To create a variety of attention-grabbing aromas, the greatest Victoria’s Secret body mists blend a variety of deliciously addictive perfume notes. “You have to go to a recycling center, and bring some of your packages with you to ask the recycler’s opinion of them,” he said. Explore Jaime Wilhelm Choudhurys board 'Victorias Secret Packaging Trends' on Pinterest. Victoria’s Secret, which is synonymous with beautiful lingerie and dramatic runway presentations, now provides a variety of enticingly seductive scent mists to choose from. Moschitto then asked the audience how many had ever been to a recycling center. Why color the PET? Why the thick overshell? It’s important to understand the implications of a package design and to design for recycling.” But intelligent design should also be part of the solution. “So what can we do with this package? Introducing post-consumer recycled PET would be a start. “The design of packages like this guarantees that if they ever get anywhere near a recycling facility, they’ll be rejected,” said Moschitto. By way of example, he showed a 3.4-oz package of Very Sexy perfume, pointing out its thick PET bottle, foil-stamped decoration, and molded overshell (shown). He and his team quickly realized that their packages were in many ways the antithesis of sustainability. The product category Moschitto focused on was fragrances, body washes, creams, and other beauty aids marketed by VS. This represented an increase of more than 1.3 billion U.S. 10 LabelExpo conference session on sustainable packaging. Victoria’s Secret financials The company generated revenues of 6.8 billion dollars in its 2021 financial year. The director of packaging development at VS was among the speakers at a Sept. That was the conclusion arrived at by Patrick Moschitto and his colleagues at Victoria’s Secret when they took a close look at their firm’s sustainable packaging position.
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